Does PR work?

"If I was down to the last dollar of my marketing budget I'd spend it on PR!"
Kevin Johnson, group vice president Microsoft sales and marketing

If you've got great ideas and innovative products or services, but a restricted marketing budget, then PR is a cost-effective way to grow awareness of your company. PR works and it's much cheaper than advertising. If your product or service can be differentiated from your competition on features and benefits then PR will produce results. If the only difference is price, then advertising is a better way to go.

Contrary to what some big agencies imply there's nothing mystical about getting into print, it just requires a lot of hard work, organisation, charm in spades and a well written press release about a useful product or service. You can either do-it-yourself or use us.

PR fills the gap between advertising and sales promotion. You can promote your business through the media by buying advertising space or placing editorial. Placing editorial is cost-effective because you don't have to pay for the page and readers view editorial as more objective than an advertisement.