We're Practical PR, we only do press relations and we keep it simple - we'll just get you press coverage! No smoke and mirrors here. Quantifiable results against modest fees = cost-effective PR + customer satisfaction.

Practical PR is a small agency specialising in the IT and Engineering press. The fact that we are small, with low overheads, helps us give excellent value for money, and we stick far closer to our clients and the journalists than many larger agencies.

• Dave Allen started Practical PR in 1993 after 12 years experience in technical journalism. As an ex-editor, he knows what journalists are looking for. Practical PR doesn't send out standard press releases. We create news stories, or ideas for features, all sent with pictures, which means less work for the journalists and a greater likelihood of press coverage for you. (Journalists want to fill their publication with the right content, and go home on time. Make it easier for them and they will like you and publish you!)

• We systematically follow up the information we send out by telephone, to make sure the journalist can find your release among the hundreds of other releases they have received. This follow-up is essential for publication.

• We build strategic PR by maximizing contact between individual journalists, and key managers with interesting ideas and authoritative views, increasing awareness of your company as an opinion former every time they are quoted in the press.

• We monitor forward features across the publications in our clients' markets, and also proactively develop features opportunities in areas where our clients have strengths or where there is a market issue we can take a position on.

Our fees are very competitive: Tell us what you want to do and we'll give you an all inclusive quotation. There are no hidden extras with Practical PR.

And we give a guarantee: If in any contract we fail to get you published we will refund your fee in full.